Talk about different methods to get to a value. Historical valuation, forecasting, industry comparison, etc. May use multiple valuations. Need to identify the appropriate approach to view the particular business.
Public market has become good at valuation. Try to bring comparable public sales data back to the particular company.
Subscription model method of valuation. A regular valuation may not consider this perspective. Many businesses are moving to a subscription model of operation. How do you value that? Conventional small businesses have not often understood this concept of revenue generation.
Unusual ways to value the company. For example, instead of valuing a hardware sell and a service component in one model use a different model to value each component of the business.
Willing buyer and seller is used for tax purposes but may have no relevance to real value. Example, ignores a strategic value/buyer.
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